Store Builder Datafeed Scripts For Affiliate Programs, Including: AllPosters.com Amazon.com Amazon.co.uk BettyMills.com Calendars.com
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Monday, February 28, 2011
Instant Adsense Arbitrage
You will make $46.90 (70%) from the sale. Most saleable ebook. Pack with Adsense strategy to make loads of money.
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Eft Scripts - Learn How Simple Creating Personal Eft Scripts Can Be
Creating Scripts for Eft - Emotional Freedom Technique can cause headaches as individuals "Don't know what to say". Learn Eft Scripting from an industry leader, free yourself from stress, fear, phobia, anxiety, worry, trauma and more. Eft Scripting
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Sales Scripts Pro
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SEO SoftX
SEO programs that can help webmasters to increase their websites ranking on the search engines.
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Free!! - Affiliate Link Cloaker Script
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SEO Nuclear
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Macrosoft SEO Manipulator Suite
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Adsense Wealth Mastery
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The Ultimate Self Hypnosis Script Book
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10 Adsense Secrets
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SEO Software Se Sniper "Brought SEO to it's Knees!"
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Sales Scripts Pro
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My Adsense Formula 2.0
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Backtrack SEO - Most Important SEO Course In Years!
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Secretos De AdSense De Google
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The Secret Adsense Code
Whether you were just browsing around or trying to find ways to increase your income working from home, you'll learn that Google Adsense is an extremely lucrative business. Just from looking at some of the websites out there.
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Sunday, February 27, 2011
Cusimano.com Scripts
Store Builder Datafeed Scripts For Affiliate Programs, Including: AllPosters.com Amazon.com Amazon.co.uk BettyMills.com Calendars.com
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The Adsense Recipe
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Black Hat, White Hat and Gray Hat SEO
Black Hat, White Hat and Gray Hat SEO
Search Engine Optimizers (SEO) can wear many different "hats". The color of the single hat is determined by the SEO philosophy and the methods, that is used to optimize websites. We usually speak of:
Black Hat SEO
Black Hat SEO is also known as SEO spamming, and is when someone creates websites that have little or no value, that are intended to trick the search engines into offering irrelevant or low-quality search results.
Black Hat SEO will heavily leverage technology and automation in order to create tons of poor quality sites, and gain inbound links from other websites (link spam). Once the visitor has arrived to the website, the owner of the website will often use some kind of cloaking or redirect to show the visitor a sales page of the products, that is the really goal of the Black Hat SEO technique.
Black Hat SEO are all about getting fast results. The method they use to optimize their websites will often get the website to the top of the search engines very rapidly, but when the search engines catch-on, the website will very often crash or get banned.
I do not condone Black Hat SEO for affiliates, because it is very risky SEO business, and it can especially damaging, when it is used on a website, that you have invested heavily resources in.
White Hat SEO
White Hat SEO focus on building quality content first and SEO second. White Hat SEO may use technology and automation to build their websites too, but they use it to accomplish different goals. They write content for people, not search engines. White Hat SEO tend to rely more on their content and marketing skills to achieve a top ranking, rather than automated programs.
White Hat SEO understand that good search engine rankings takes time and don't try to rush results. White Hat SEO are able to get more inbound links from other websites, because their content is considered valuable. They go by the philosophy CONTENT IS KING.
When you use White Hat SEO tactics you run absolutely no risk of being banned by the search engines and visitors who come to your website will also be more likely to convert.
Gray Hat SEO
A lot of SEO fall into the Gray Hat category, and there are many shades of gray. Some Gray Hat SEO tend to use more questionable tactics and take greater risks. Gray Hat SEO is all about risk versus reward. Some Gray Hat techniques may be frowned by the search engines, but are not necessarily against their rules, while other techniques may be more risky and should be used only after careful consideration.
What SEO hat should you wear ?
The hat that you decide to wear should be determined by your goals and objectives. I would never recommend anybody to use any black hat SEO strategies, because these strategies are short-lived and will almost always get you banned in the search engines.
Everybody should strive to be a white hat SEO and focus on writing quality content. However it may make sense for you in some instances to use Gray Hat SEO tactics to gain a competitive advantage. But when using Gray Hat SEO tactics it is very important, that you measure the risk and reward of each strategy, and determine for yourself, if some of these Gray Hat SEO strategies makes sense for your websites.
But it is important that you never take too big a risk with your most valuable websites, and here it is much more valuable, that you make a more safe and long term SEO strategy for these websites.
- Black Hat SEO
- White Hat SEO
- Gray Hat SEO
Black Hat SEO
Black Hat SEO is also known as SEO spamming, and is when someone creates websites that have little or no value, that are intended to trick the search engines into offering irrelevant or low-quality search results.
Black Hat SEO will heavily leverage technology and automation in order to create tons of poor quality sites, and gain inbound links from other websites (link spam). Once the visitor has arrived to the website, the owner of the website will often use some kind of cloaking or redirect to show the visitor a sales page of the products, that is the really goal of the Black Hat SEO technique.
Black Hat SEO are all about getting fast results. The method they use to optimize their websites will often get the website to the top of the search engines very rapidly, but when the search engines catch-on, the website will very often crash or get banned.
I do not condone Black Hat SEO for affiliates, because it is very risky SEO business, and it can especially damaging, when it is used on a website, that you have invested heavily resources in.
White Hat SEO
White Hat SEO focus on building quality content first and SEO second. White Hat SEO may use technology and automation to build their websites too, but they use it to accomplish different goals. They write content for people, not search engines. White Hat SEO tend to rely more on their content and marketing skills to achieve a top ranking, rather than automated programs.
White Hat SEO understand that good search engine rankings takes time and don't try to rush results. White Hat SEO are able to get more inbound links from other websites, because their content is considered valuable. They go by the philosophy CONTENT IS KING.
When you use White Hat SEO tactics you run absolutely no risk of being banned by the search engines and visitors who come to your website will also be more likely to convert.
Gray Hat SEO
A lot of SEO fall into the Gray Hat category, and there are many shades of gray. Some Gray Hat SEO tend to use more questionable tactics and take greater risks. Gray Hat SEO is all about risk versus reward. Some Gray Hat techniques may be frowned by the search engines, but are not necessarily against their rules, while other techniques may be more risky and should be used only after careful consideration.
What SEO hat should you wear ?
The hat that you decide to wear should be determined by your goals and objectives. I would never recommend anybody to use any black hat SEO strategies, because these strategies are short-lived and will almost always get you banned in the search engines.
Everybody should strive to be a white hat SEO and focus on writing quality content. However it may make sense for you in some instances to use Gray Hat SEO tactics to gain a competitive advantage. But when using Gray Hat SEO tactics it is very important, that you measure the risk and reward of each strategy, and determine for yourself, if some of these Gray Hat SEO strategies makes sense for your websites.
But it is important that you never take too big a risk with your most valuable websites, and here it is much more valuable, that you make a more safe and long term SEO strategy for these websites.
Leprechaun Repellent and Guaranteed SEO Companies - The Disturbing Link
Leprechaun Repellent and Guaranteed SEO Companies - The Disturbing Link
When researching SEO companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature - people love a guarantee. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort. When companies first consider pursuing search engine optimization (SEO) as a potential marketing channel, particularly when there is an ongoing cost involved, they get a sense of comfort from purchasing "guaranteed SEO." Unfortunately, with many SEO companies, this confidence in the guarantee is ill-placed.
A lot of questionable SEO companies offer what I like to refer to as a "leprechaun repellent" guarantee. In other words, it's a guarantee that is easily attainable - if you purchase such services and are not subsequently harassed by a pesky leprechaun, the guarantee has been met. How can you complain?
The truth is that SEO companies do not control the major search engines, and any firm that claims to have a "special relationship" that gives it sway over the natural search engine results is simply counting on your ignorance. Fortunately, this does not mean that guaranteed SEO is impossible, especially when the guarantee has to do with aggregate results and the methods used to achieve them.
What follows is a partial list of some of the more popular types of guaranteed SEO out there - some of them roughly as useful as leprechaun repellent, and some of them actually meaningful.
Questionable Guarantees
The "Leprechaun Repellent" Keyphrases Guarantee
Many SEO companies boast that they will achieve a certain number of top rankings in the organic results of major search engines. This type of guaranteed SEO can be tempting, especially to those who are investigating SEO companies for the first time. After all, high rankings are what it's all about, right? Isn't that the goal?
The answer is an emphatic "No." Quality SEO companies will point out that the real goal is to bring high quality traffic to your site. It's quite simple to guarantee top positions if you choose non-competitive or obscure phrases - for example, "leprechaun repellent." Want proof? Enter "leprechaun repellent into your favorite search engine. You will almost certainly find this article dominating the results (caveat - if you are reading this article immediately after its release, the search engines may not have indexed it yet. Wait a week and try again.).
It is extremely easy for SEO companies to achieve high search engine positions for phrases that nobody uses. Such rankings might impress your friends and neighbors, but they won't send you quality traffic. They likely won't send you any traffic at all. It's important to note that the phrase "leprechaun repellent" is used only for demonstrative purposes. Many unpopular phrases may not sound absurd. There are surely countless phrases out there that sound extremely relevant to your business that are never typed into search engines. Good SEO companies will avoid such phrases. "Leprechaun repellent" practitioners will embrace them - it allows them to attain their worthless guarantees.
There is also another aspect of this type of guaranteed SEO in which SEO companies will guarantee you first place positions on unspecified search engines for more competitive phrases. Unfortunately, this type of guaranteed SEO often involves obscure engines that have very little market share and are not sophisticated enough to quickly eliminate web pages that use spam tactics. In a few documented cases, the guarantees involved search engines that the SEO companies actually owned and operated!
There are really only three major search engines at present - Google, Yahoo, and MSN. There are a handful of minor engines that are also worth mentioning, including Ask Jeeves and AOL Search. Any guaranteed SEO should involve prominent engines, not obscure ones.
The "Company Name" Guarantee
There is also a common guarantee that shady SEO companies will use that guarantees that a company will show up for a search on its company name. This, much like the "leprechaun repellent" flavor of guaranteed SEO, offers no real value. Sure, if your company name is "Acme," it may actually be competitive - but chances are that if your website does not already show up near the top of the search engine results for a search on your company name, there is an easily fixed technical glitch that will resolve the issue. Quality SEO companies will address this area immediately. Moreover, ranking highly for your company name, while obviously desirable, provides only a tiny fraction of the potential value of search engine marketing. The real benefit for most companies is that search engine marketing attracts potential buyers who are not already familiar with the company name. Unless your company is a household name, it is unlikely that having your company name figure prominently in the results is going to have a huge impact on your business.
The Pay-Per-Click Guarantee
Some SEO companies will offer guaranteed SEO services that promise top positions for certain keyphrases on popular engines, but they are counting on dealing with prospects who do not understand the difference between natural search engine results and pay-per-click (PPC) advertising. With PPC, it is very easy to guarantee a number one result, but this result will appear in the "paid" or "sponsored" results of the engine. Say, for example, that your company installs custom swimming pools. While a competitive phrase like "custom pools" might be difficult to achieve in organic results, the SEO company is not concerned with organic results. All it has to do is outbid the current highest bidder (using your money, of course), and your site will show up as number one in the "sponsored" results. Studies have indicated that sponsored results are held in a lower regard than natural results by savvy web searchers who recognize them as advertising. Also, as soon as you stop paying, your ranking disappears.
The "Submit Your Site to 50,000 Search Engines" Guarantee
There are many variations on this offer, primarily involving the number of engines promised. Regardless of the number, this is probably the most pervasive and persistent type of "guaranteed SEO," and it is basically a scam that preys on ignorance.
Companies that believe that they have high quality websites are predisposed to believe that the only thing holding them back from search engine success is that the search engines do not yet know that their sites exist. However, search engines measure quality in a much different way than a website owner does. A properly optimized site does not need to be submitted to search engines at all (I refer to actual "spider-based" search engines such as Yahoo, Google, and MSN, not human-edited directories such as Business.com, the Yahoo Directory, and the Open Directory Project). Engines prefer to find sites on their own.
This "solution" offers no real value, except of course to the SEO companies offering the service. Also, as previously mentioned, there are not 50,000 search engines - or at least 50,000 search engines worth worrying about. Do SEO companies that offer this service meet this guarantee? Certainly - they use automated programs to do the submissions. Is this type of guaranteed SEO worthwhile? Not for search engine positions, but it may keep leprechauns at bay.
Meaningful Guarantees
Given the preponderance of "guaranteed SEO" that is meaningless, the seemingly Wild West nature of the industry, and the reality that SEO companies do not control the results of any major engine, it may seem that guaranteed SEO can never be a worthwhile endeavor. However, this is not the case. If you note the examples above, they are primarily involved in specifics - top positions, a certain number of submissions, a certain number of engines. However, good SEO companies, understanding that they have no control over individual results, should be confident enough in the results of their work in aggregate and in the safety of the methodologies that they use to offer guaranteed SEO that lives up to its promise.
The Custom Guarantee
In very rare cases, certain skilled, experienced SEO companies will be able to develop for you a custom guarantee derived from the analysis of your current traffic data, the competitiveness of your industry, and the status of your site. You will ideally be offered this type of specialized guarantee from the beginning of your dealings with an SEO firm because it ensures that you will be achieving targeted, meaningful results based on your specific situation, rather than on generalities that could apply to any business in any industry. Some SEO companies may tell you that a custom guarantee is not possible because they have no direct control over search engine results. However, SEO companies who have been in business for a while know how to weather the algorithm shifts and understand that there is more than one popular search engine. Such a firm will be confident enough to create and back a custom guarantee for you.
The Targeted Traffic Guarantee
SEO companies dedicated to showing value to their clients will take a baseline reading of current search engine traffic at the outset of a campaign. While, as previously mentioned, SEO companies do not hold sway over search engine results, they should at least be confident enough in their overall skills to promise that their clients will see an increase in targeted search engine traffic based on popular phrases relevant to the business. If the firm offering this type of guaranteed SEO charges on a monthly basis, any month of the engagement where traffic for targeted phrases does not, at a minimum, exceed the baseline should not be charged. After all, you are paying on a monthly basis to protect and improve your positions. While major algorithm shifts that make results on individual results unstable can and do happen, they rarely happen on all engines at once. You should feel confident that the firm you are paying has a very vested interest in making sure it adapts to the changing nature of search engine algorithms, and few things inspire such confidence as knowing that it will not get paid otherwise. If your prospective firm is unwilling to at least guarantee that it will send increased traffic to your website from targeted phrases, every month, it may be time to look elsewhere.
The "White Hat" Guarantee
SEO companies are commonly broken up into two camps - "white hats" (practitioners who remain solidly within the search engine's stated terms of service) and "black hats" (practitioners who work to unravel the latest search engine algorithms and base their optimization techniques largely on technology, regardless of the engine's terms of service). Both approaches are legitimate - after all, there is nothing illegal about exploiting a technical loophole for results. However, black hat SEO companies put their clients at risk of penalization or even outright banishment from the major engines. Getting back in can be a long process, and sometimes it is not possible at all. If you are concerned about potential penalization, get a guarantee from your firm that they adhere to the stated terms of service of all major search engines. If you can (and this is rare), get a guarantee that your site will not be penalized through any action of the SEO firm. This is harder for a company to offer, since the major engines frequently update their terms of service, and techniques that are acceptable today can be deemed unacceptable tomorrow. However, a confident firm that always errs on the side of caution when optimizing client websites will offer this type of guaranteed SEO services, since it will not use techniques that have a potential for penalization in the future.
Abusing the Metaphor (Beating a Dead Leprechaun)
Guarantees have been around for at least as long as leprechauns have been hoarding breakfast cereal and starring in bad horror films. So have guarantees that are essentially meaningless but sound respectable. A good guarantee should not only appeal to the base emotion of a potential purchaser, but it should also afford some real protection that the purchase he or she is making will provide meaningful results. Many of the most popular types of guaranteed SEO do not, and that's a shame. The industry already has a questionable reputation due to "leprechaun repellent" practitioners - make sure you don't go chasing their rainbow. After all, it's your pot of gold they are after.
A lot of questionable SEO companies offer what I like to refer to as a "leprechaun repellent" guarantee. In other words, it's a guarantee that is easily attainable - if you purchase such services and are not subsequently harassed by a pesky leprechaun, the guarantee has been met. How can you complain?
The truth is that SEO companies do not control the major search engines, and any firm that claims to have a "special relationship" that gives it sway over the natural search engine results is simply counting on your ignorance. Fortunately, this does not mean that guaranteed SEO is impossible, especially when the guarantee has to do with aggregate results and the methods used to achieve them.
What follows is a partial list of some of the more popular types of guaranteed SEO out there - some of them roughly as useful as leprechaun repellent, and some of them actually meaningful.
Questionable Guarantees
The "Leprechaun Repellent" Keyphrases Guarantee
Many SEO companies boast that they will achieve a certain number of top rankings in the organic results of major search engines. This type of guaranteed SEO can be tempting, especially to those who are investigating SEO companies for the first time. After all, high rankings are what it's all about, right? Isn't that the goal?
The answer is an emphatic "No." Quality SEO companies will point out that the real goal is to bring high quality traffic to your site. It's quite simple to guarantee top positions if you choose non-competitive or obscure phrases - for example, "leprechaun repellent." Want proof? Enter "leprechaun repellent into your favorite search engine. You will almost certainly find this article dominating the results (caveat - if you are reading this article immediately after its release, the search engines may not have indexed it yet. Wait a week and try again.).
It is extremely easy for SEO companies to achieve high search engine positions for phrases that nobody uses. Such rankings might impress your friends and neighbors, but they won't send you quality traffic. They likely won't send you any traffic at all. It's important to note that the phrase "leprechaun repellent" is used only for demonstrative purposes. Many unpopular phrases may not sound absurd. There are surely countless phrases out there that sound extremely relevant to your business that are never typed into search engines. Good SEO companies will avoid such phrases. "Leprechaun repellent" practitioners will embrace them - it allows them to attain their worthless guarantees.
There is also another aspect of this type of guaranteed SEO in which SEO companies will guarantee you first place positions on unspecified search engines for more competitive phrases. Unfortunately, this type of guaranteed SEO often involves obscure engines that have very little market share and are not sophisticated enough to quickly eliminate web pages that use spam tactics. In a few documented cases, the guarantees involved search engines that the SEO companies actually owned and operated!
There are really only three major search engines at present - Google, Yahoo, and MSN. There are a handful of minor engines that are also worth mentioning, including Ask Jeeves and AOL Search. Any guaranteed SEO should involve prominent engines, not obscure ones.
The "Company Name" Guarantee
There is also a common guarantee that shady SEO companies will use that guarantees that a company will show up for a search on its company name. This, much like the "leprechaun repellent" flavor of guaranteed SEO, offers no real value. Sure, if your company name is "Acme," it may actually be competitive - but chances are that if your website does not already show up near the top of the search engine results for a search on your company name, there is an easily fixed technical glitch that will resolve the issue. Quality SEO companies will address this area immediately. Moreover, ranking highly for your company name, while obviously desirable, provides only a tiny fraction of the potential value of search engine marketing. The real benefit for most companies is that search engine marketing attracts potential buyers who are not already familiar with the company name. Unless your company is a household name, it is unlikely that having your company name figure prominently in the results is going to have a huge impact on your business.
The Pay-Per-Click Guarantee
Some SEO companies will offer guaranteed SEO services that promise top positions for certain keyphrases on popular engines, but they are counting on dealing with prospects who do not understand the difference between natural search engine results and pay-per-click (PPC) advertising. With PPC, it is very easy to guarantee a number one result, but this result will appear in the "paid" or "sponsored" results of the engine. Say, for example, that your company installs custom swimming pools. While a competitive phrase like "custom pools" might be difficult to achieve in organic results, the SEO company is not concerned with organic results. All it has to do is outbid the current highest bidder (using your money, of course), and your site will show up as number one in the "sponsored" results. Studies have indicated that sponsored results are held in a lower regard than natural results by savvy web searchers who recognize them as advertising. Also, as soon as you stop paying, your ranking disappears.
The "Submit Your Site to 50,000 Search Engines" Guarantee
There are many variations on this offer, primarily involving the number of engines promised. Regardless of the number, this is probably the most pervasive and persistent type of "guaranteed SEO," and it is basically a scam that preys on ignorance.
Companies that believe that they have high quality websites are predisposed to believe that the only thing holding them back from search engine success is that the search engines do not yet know that their sites exist. However, search engines measure quality in a much different way than a website owner does. A properly optimized site does not need to be submitted to search engines at all (I refer to actual "spider-based" search engines such as Yahoo, Google, and MSN, not human-edited directories such as Business.com, the Yahoo Directory, and the Open Directory Project). Engines prefer to find sites on their own.
This "solution" offers no real value, except of course to the SEO companies offering the service. Also, as previously mentioned, there are not 50,000 search engines - or at least 50,000 search engines worth worrying about. Do SEO companies that offer this service meet this guarantee? Certainly - they use automated programs to do the submissions. Is this type of guaranteed SEO worthwhile? Not for search engine positions, but it may keep leprechauns at bay.
Meaningful Guarantees
Given the preponderance of "guaranteed SEO" that is meaningless, the seemingly Wild West nature of the industry, and the reality that SEO companies do not control the results of any major engine, it may seem that guaranteed SEO can never be a worthwhile endeavor. However, this is not the case. If you note the examples above, they are primarily involved in specifics - top positions, a certain number of submissions, a certain number of engines. However, good SEO companies, understanding that they have no control over individual results, should be confident enough in the results of their work in aggregate and in the safety of the methodologies that they use to offer guaranteed SEO that lives up to its promise.
The Custom Guarantee
In very rare cases, certain skilled, experienced SEO companies will be able to develop for you a custom guarantee derived from the analysis of your current traffic data, the competitiveness of your industry, and the status of your site. You will ideally be offered this type of specialized guarantee from the beginning of your dealings with an SEO firm because it ensures that you will be achieving targeted, meaningful results based on your specific situation, rather than on generalities that could apply to any business in any industry. Some SEO companies may tell you that a custom guarantee is not possible because they have no direct control over search engine results. However, SEO companies who have been in business for a while know how to weather the algorithm shifts and understand that there is more than one popular search engine. Such a firm will be confident enough to create and back a custom guarantee for you.
The Targeted Traffic Guarantee
SEO companies dedicated to showing value to their clients will take a baseline reading of current search engine traffic at the outset of a campaign. While, as previously mentioned, SEO companies do not hold sway over search engine results, they should at least be confident enough in their overall skills to promise that their clients will see an increase in targeted search engine traffic based on popular phrases relevant to the business. If the firm offering this type of guaranteed SEO charges on a monthly basis, any month of the engagement where traffic for targeted phrases does not, at a minimum, exceed the baseline should not be charged. After all, you are paying on a monthly basis to protect and improve your positions. While major algorithm shifts that make results on individual results unstable can and do happen, they rarely happen on all engines at once. You should feel confident that the firm you are paying has a very vested interest in making sure it adapts to the changing nature of search engine algorithms, and few things inspire such confidence as knowing that it will not get paid otherwise. If your prospective firm is unwilling to at least guarantee that it will send increased traffic to your website from targeted phrases, every month, it may be time to look elsewhere.
The "White Hat" Guarantee
SEO companies are commonly broken up into two camps - "white hats" (practitioners who remain solidly within the search engine's stated terms of service) and "black hats" (practitioners who work to unravel the latest search engine algorithms and base their optimization techniques largely on technology, regardless of the engine's terms of service). Both approaches are legitimate - after all, there is nothing illegal about exploiting a technical loophole for results. However, black hat SEO companies put their clients at risk of penalization or even outright banishment from the major engines. Getting back in can be a long process, and sometimes it is not possible at all. If you are concerned about potential penalization, get a guarantee from your firm that they adhere to the stated terms of service of all major search engines. If you can (and this is rare), get a guarantee that your site will not be penalized through any action of the SEO firm. This is harder for a company to offer, since the major engines frequently update their terms of service, and techniques that are acceptable today can be deemed unacceptable tomorrow. However, a confident firm that always errs on the side of caution when optimizing client websites will offer this type of guaranteed SEO services, since it will not use techniques that have a potential for penalization in the future.
Abusing the Metaphor (Beating a Dead Leprechaun)
Guarantees have been around for at least as long as leprechauns have been hoarding breakfast cereal and starring in bad horror films. So have guarantees that are essentially meaningless but sound respectable. A good guarantee should not only appeal to the base emotion of a potential purchaser, but it should also afford some real protection that the purchase he or she is making will provide meaningful results. Many of the most popular types of guaranteed SEO do not, and that's a shame. The industry already has a questionable reputation due to "leprechaun repellent" practitioners - make sure you don't go chasing their rainbow. After all, it's your pot of gold they are after.
About the Author
Scott Buresh is the CEO of Medium Blue, a search engine optimization company. Scott has contributed content to many publications including Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, WebProNews, Lockergnome, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue, which was recently named the number one search engine optimization company in the world by PromotionWorld, serves local and national clients, including Boston Scientific, Cirronet, and DS Waters.
SEO Software: Trying To Catch The Spiders...
SEO Software: Trying To Catch The Spiders...
SEO software does what exactly?
SEO software frequently starts from the following assumption:
- look at the page that ranks number 1 in Google,
- do exactly the same + a bit better,
- and you will be number 1
SEO software will then examine "all" the SEO parameters that it finds out about the number 1 site in Google. Then this SE software will automate the process in mimicking this for your site.
SEO is more than a software-approach!
SEO is the art of ranking number 1 in any search engine for any keyword.
Spiders rank a web site number one because spiders "think" that this site deserves to be number one. Of course the spider cannot think: there needs to be a programmer who programs the spider to find out which site is best.
Now if you are smart enough to feed the spider exactly what the programmer thinks is important, you will have the knowledge to rank number 1.
This is exactly what SEO software does: it claims to know and tackle "all" the parameters that make a web site ranking number 1.
Pitfalls of a software-approach to SEO
Suppose you find all the parameters needed to rank a web site number 1. You manage to get all this parameters onto your site and you even manage to be rank number 1.
Now if your site is really deserving to be ranked number 1, all is fine. But if surfers start complaining that you are not, the search engine will be blamed!
It won't take long until Google finds out that "somebody broke the code" of the spiders. The spiders will be updated to give quality results to the visitors!
This means you need to get an upgrade of your SEO software approach... : you are running after the facts in stead of above the facts.
How to be ranked number 1?
You rank number 1 because you deserve it.
In spider logic this still means:
- your page talks about the keyword you are optimizing for
- you page has lots of incoming links about the keyword you are optimizing for.
This is what ranking number 1 should be about.
But my SEO software is really up to date, or is it not?
Your software can only be up to date AFTER the spiders' software is updated. Unless you write the spiders yourself, you will always be a bit later.
You cannot know all the parameters the spider takes into account, unless again you are writing the spider software yourself.
Some of the parameters you cannot influence: age of the web site is one of them. Suppose the spider needs to choose between 2 websites: the oldest one and the SEO mimic: which one to choose? The oldest one would be the easiest bet, and you cannot change the age of your web site can you?
A close look at SEO software
SEO software advertisements could say that you can get a top 5 Google Ranking in under 30 Days... If that is true, then check out to see:
- is the web site of this SEO software ranking number 1 in Google for SEO or SEO software?
- are the example web sites the SEO software mentions to be ranked number 1, really number 1: number 1 in Google that is?
It's very easy to type in the keyword phrase of the SEO software example web site and see if they are number 1 or not.
And don't be fooled by SEO software that gives numerous examples of number 1 rankings in MSN or Yahoo: if you want to have a long lasting number 1 ranking in any of the search engines, you better start having a number 1 ranking in Google.
I didn't say that it is a guarantee to rank number 1 in Yahoo and MSN once you rank number 1 in Google, but you will surely be high up there as well. On the other hand, a number 1 ranking in MSN can mean that you are no where to be found in Yahoo nor Google.
So you say: well, then I just try to rank number 1 in MSN since it seems to be easier. Well, it is easier, but then it is easier for your competition as well, so it won't take then too much effort to out-play you again. Therefor do the job good once and for all: thrive to be number 1 in Google and then fine-tune if needed for MSN or Yahoo.
Why do you do SEO in the first place?
SEO is 1 of the ways to get more traffic to your web site. But there is more in getting a lot of traffic to your site, than "blindly ranking 1 in Google":
--- Always make sure you rank number 1 for a word a lot of people are looking for! ---
If you buy any SEO software or out-source your SEO to the SEO specialists: always check their SEO examples:
- are they ranking number 1
- are the keywords they rank for popular search keywords (bigger than 10.000 searches a month in the Keyword Selector Tool from Yahoo's search-marketing is considered not too low)
- how long did it take them to be number 1
- how big is the competition for the keyword-phrase (smaller or bigger than 5 million? As a general rule : above 5 million keyword-phrase results in Google, things become though)
- how big is the competition for the quoted "keyword-phrase" (smaller or bigger than 33.000? As a general rule : above 33.000 quoted "keyword-phrase" results in Google, things become though)
If for all these items the SEO software or SEO specialist can answer YES, then you can start taking them very seriously!
Try it out for each example web site any SEO software claims to have ranked number 1 for a certain keyword-phrase. And of course, always start with checking if they are ranking number 1 in the first place! If they are not, then you are going to buy SEO software that doesn't do the job! Ranking number 2 is ALMOST number 1, and even worse, ranking number 9 is nowhere near to ranking number 1.
SEO software web sites
Whenever you are interested in something to buy on the Internet, check out the overall web site of the product you want to buy!
Some SEO software web sites are 1 page web sites: just 1 page with the product, no links, no extra pages...
Again back to basics. What was the first idea to set up the Internet? To give people information, lots of information.
And we are talking about a "NET" in Inter"NET": "net" means links here, links there, links everywhere... (that's why links are so important in SEO)
If you don't see lots of links nor lots of content on a web site about SEO, then the SEO web site is not serious about its own subject: SEO!
Back to Basics: web-traffic
Your purpose is getting as much people to your site as possible, isn't it?
SEO software has the purpose of ranking 1 in Google.
Now it is very easy to rank 1 in Google for the keyword-phrase "jhdkghgkbdcds",
but who is looking for "jhdkghgkbdcds"??? Nobody!
So if nobody looks for "jhdkghgkbdcds", then why bother to rank number 1 with it?
What is a nice number when it comes to "popular keyword searches"? If you use the Overture Keyword tool, anything above 10.000 searches a month means quite popular, but: also know that above 10.000 "the big boys' are competing
with you, below 1.000 you have the field for yourself. So a good SEO advice is work yourself from the bottom up: start with keywords that are not so popular, and once you are ranked high for those, then tackle the next more popular keyword on the list.
SEO software Conclusion
SEO is the art to feed the spiders what they like.
SEO software is running after the spiders trying to catch their attention.
Always check the numbers and the facts about any SEO software and (this) SEO article!
Then make a decision yourself. If you see that the SEO software
- is ranking well for it's own product
- is ranking web sites for popular keyword well,
only then you can consider buying it.
SEO software frequently starts from the following assumption:
- look at the page that ranks number 1 in Google,
- do exactly the same + a bit better,
- and you will be number 1
SEO software will then examine "all" the SEO parameters that it finds out about the number 1 site in Google. Then this SE software will automate the process in mimicking this for your site.
SEO is more than a software-approach!
SEO is the art of ranking number 1 in any search engine for any keyword.
Spiders rank a web site number one because spiders "think" that this site deserves to be number one. Of course the spider cannot think: there needs to be a programmer who programs the spider to find out which site is best.
Now if you are smart enough to feed the spider exactly what the programmer thinks is important, you will have the knowledge to rank number 1.
This is exactly what SEO software does: it claims to know and tackle "all" the parameters that make a web site ranking number 1.
Pitfalls of a software-approach to SEO
Suppose you find all the parameters needed to rank a web site number 1. You manage to get all this parameters onto your site and you even manage to be rank number 1.
Now if your site is really deserving to be ranked number 1, all is fine. But if surfers start complaining that you are not, the search engine will be blamed!
It won't take long until Google finds out that "somebody broke the code" of the spiders. The spiders will be updated to give quality results to the visitors!
This means you need to get an upgrade of your SEO software approach... : you are running after the facts in stead of above the facts.
How to be ranked number 1?
You rank number 1 because you deserve it.
In spider logic this still means:
- your page talks about the keyword you are optimizing for
- you page has lots of incoming links about the keyword you are optimizing for.
This is what ranking number 1 should be about.
But my SEO software is really up to date, or is it not?
Your software can only be up to date AFTER the spiders' software is updated. Unless you write the spiders yourself, you will always be a bit later.
You cannot know all the parameters the spider takes into account, unless again you are writing the spider software yourself.
Some of the parameters you cannot influence: age of the web site is one of them. Suppose the spider needs to choose between 2 websites: the oldest one and the SEO mimic: which one to choose? The oldest one would be the easiest bet, and you cannot change the age of your web site can you?
A close look at SEO software
SEO software advertisements could say that you can get a top 5 Google Ranking in under 30 Days... If that is true, then check out to see:
- is the web site of this SEO software ranking number 1 in Google for SEO or SEO software?
- are the example web sites the SEO software mentions to be ranked number 1, really number 1: number 1 in Google that is?
It's very easy to type in the keyword phrase of the SEO software example web site and see if they are number 1 or not.
And don't be fooled by SEO software that gives numerous examples of number 1 rankings in MSN or Yahoo: if you want to have a long lasting number 1 ranking in any of the search engines, you better start having a number 1 ranking in Google.
I didn't say that it is a guarantee to rank number 1 in Yahoo and MSN once you rank number 1 in Google, but you will surely be high up there as well. On the other hand, a number 1 ranking in MSN can mean that you are no where to be found in Yahoo nor Google.
So you say: well, then I just try to rank number 1 in MSN since it seems to be easier. Well, it is easier, but then it is easier for your competition as well, so it won't take then too much effort to out-play you again. Therefor do the job good once and for all: thrive to be number 1 in Google and then fine-tune if needed for MSN or Yahoo.
Why do you do SEO in the first place?
SEO is 1 of the ways to get more traffic to your web site. But there is more in getting a lot of traffic to your site, than "blindly ranking 1 in Google":
--- Always make sure you rank number 1 for a word a lot of people are looking for! ---
If you buy any SEO software or out-source your SEO to the SEO specialists: always check their SEO examples:
- are they ranking number 1
- are the keywords they rank for popular search keywords (bigger than 10.000 searches a month in the Keyword Selector Tool from Yahoo's search-marketing is considered not too low)
- how long did it take them to be number 1
- how big is the competition for the keyword-phrase (smaller or bigger than 5 million? As a general rule : above 5 million keyword-phrase results in Google, things become though)
- how big is the competition for the quoted "keyword-phrase" (smaller or bigger than 33.000? As a general rule : above 33.000 quoted "keyword-phrase" results in Google, things become though)
If for all these items the SEO software or SEO specialist can answer YES, then you can start taking them very seriously!
Try it out for each example web site any SEO software claims to have ranked number 1 for a certain keyword-phrase. And of course, always start with checking if they are ranking number 1 in the first place! If they are not, then you are going to buy SEO software that doesn't do the job! Ranking number 2 is ALMOST number 1, and even worse, ranking number 9 is nowhere near to ranking number 1.
SEO software web sites
Whenever you are interested in something to buy on the Internet, check out the overall web site of the product you want to buy!
Some SEO software web sites are 1 page web sites: just 1 page with the product, no links, no extra pages...
Again back to basics. What was the first idea to set up the Internet? To give people information, lots of information.
And we are talking about a "NET" in Inter"NET": "net" means links here, links there, links everywhere... (that's why links are so important in SEO)
If you don't see lots of links nor lots of content on a web site about SEO, then the SEO web site is not serious about its own subject: SEO!
Back to Basics: web-traffic
Your purpose is getting as much people to your site as possible, isn't it?
SEO software has the purpose of ranking 1 in Google.
Now it is very easy to rank 1 in Google for the keyword-phrase "jhdkghgkbdcds",
but who is looking for "jhdkghgkbdcds"??? Nobody!
So if nobody looks for "jhdkghgkbdcds", then why bother to rank number 1 with it?
What is a nice number when it comes to "popular keyword searches"? If you use the Overture Keyword tool, anything above 10.000 searches a month means quite popular, but: also know that above 10.000 "the big boys' are competing
with you, below 1.000 you have the field for yourself. So a good SEO advice is work yourself from the bottom up: start with keywords that are not so popular, and once you are ranked high for those, then tackle the next more popular keyword on the list.
SEO software Conclusion
SEO is the art to feed the spiders what they like.
SEO software is running after the spiders trying to catch their attention.
Always check the numbers and the facts about any SEO software and (this) SEO article!
Then make a decision yourself. If you see that the SEO software
- is ranking well for it's own product
- is ranking web sites for popular keyword well,
only then you can consider buying it.
Making money on the Internet is something that has always intrigued Stef Glassee, a Sun Certified Java Developer. Being into programming and software development he has a first eyes view how software can help people, but it cannot yet replace people. Same goes for SEO software.
...It's quick and easy to throw an apple pit in the soil. But be prepared: it takes a long time before the apple pit becomes a tree loaded with apples!...
SEO a Scam? The Truth About the Industry
SEO a Scam? The Truth About the Industry
I frequent many SEO and Web Marketing forums on a daily basis and every so often there is a debate about the SEO industry and ethics. After being involved in a number of these debates, it has become really obvious that the main problems are the facts that no two SEO companies are alike and there is no unified methodology. It's very hard to make statements about the industry as a whole because it's debatable what exactly 'SEO' is. Mix in the fact that most SEO companies keep their methodology and campaign strategies secret and we have a situation where every company is totally different with very different results.
Fact 1 : There is no unified SEO methodology. SEO is actually defined by wikipedia as a process of improving traffic from SERPs to a site. Of course, HOW they do that is the real question and causes the debates.
Fact 2 : The effectiveness of an SEO campaign depends on the site structure, site content, keywords, methodology used, and how popular the site is. A site cannot just rank for any random keyword. SEO is also not voodoo. It is logic, problem solving, and Web marketing mixed together. If your site provides no value to users, it probably won't rank.
Fact 3 : Some 'SEOs' do search engine optimization and some do search engine manipulation. Of course, it is all marketed as SEO. Unethical optimization provides results at any cost and is always short term (usually ends in a banned domain name). Ethical optimization opens up the site to the search engines and provides long term benefits.
Fact 4 : Most SEO companies get paid whether or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to the next client. Hopefully, the site ranks. If it doesn't, they always have more clients.
Fact 5 : Most SEO companies use both ethical and unethical inbound linking strategies.To maximize profits, it is very common for SEO companies to buy bulk links from India, links on spam/scraper web sites, or sell large directory submission packages. It is also common for SEO companies to place huge amounts of the contract into inbound linking to make up for the poor quality of the site optimization.
I don't think it is fair to characterize the industry as a whole without figuring out what is wrong with it and how SEO companies can overcome it. So how exactly do we determine what is good and bad about the industry? I have now been involved with the Web for over 10 years and, specifically, with the SEO industry for almost 4 years and I've seen the inner workings of major SEO companies and worked with clients who had been burned by their previous SEO campaigns. Combined with numerous Web postings and forum debates talking about the same basic problems, I've compiled a list of the most common issues.
Problem 1: Responsibility for Results
It's no secret that the vast majority of SEO companies take no responsibility for results. It is a fact that no SEO company can guarantee results (and if they do, they are lying to you). It is also a fact that the client is taking a risk by spending money with an SEO company that basically says 'We'll do what we can'. SEO companies simply guarantee they'll do the work to 'optimize' the site, but without full disclosure of their methodology, what exactly is the client paying for? No other industry sells a product with no guarantees and no specific list of work that will be completed. Of course, SEO work is basically the sales of information and keeping the specifics of a methodology is important, but the combination of secrecy and no responsibility for results really makes SEO campaigns risky. So, how can an SEO company reduce the risk for the client and provide the best grade of service?
Answer 1: Incentive Based Pricing
The only real way to reduce the financial risk of the client is to share the risk. Through incentive-based pricing, the SEO company can charge a certain percentage of the total contract (say 70%) to cover their intellectual property and time while placing the rest of the contract price (remaining 30%) in incentives for success. Of course, incentives and their percentage of the contract would be totally relative depending on the campaign. This first step into sharing in the risk provides both reassurance to the client that the company believes in its methodology and places some of the financial burden of the campaign on the SEO company. At the moment, however, very few SEO companies are willing to share in the risk and charge the same price whether the client gets top rankings or no rankings at all (or possibly even lower rankings).
Problem 2: Unethical Optimization
Unfortunately, unethical (or blackhat) optimization is still very prominent on the Web. It's also unfortunate that 'SEO' has been mistakenly confused with 'Blackhat SEO'. This is still the biggest problem for SEO companies. Saying that all SEO companies deal in blackhat optimization is like saying everyone who emails is a spammer. Blackhat optimization is not optimization at all...it is search engine manipulation. Because there is so much money tied to top rankings, there will always be a market for unethical SEO and search engine spam. Until companies realize what is ethical and unethical and stop supporting those blackhat SEO companies, they will continue to thrive. This makes the industry as a whole look bad and does not reflect the ethics of good SEO companies. Blackhat provides fast, short term results, but is never a good option in the long run.
Answer 2: Ethical Optimization
There is no quick and easy solution to blackhat optimization's stain on the SEO industry. I would suggest that all marketing departments research optimization techniques and educate themselves on what techniques are unethical. No SEO company is going to say they do unethical optimization. It's also not a good idea to immediately trust a company or product based simply on their rankings. Unethical optimization DOES provide rankings...just not for the long run.
It would also be helpful if the major search engines would be more open and accessible to SEO companies. Currently, the major search engines and SEO companies do not deal with each other and have formed a sort of love-hate relationship. Because of this, many ethical SEOs have slowly moved into dark territory. Ethical optimization seeks to make sites more easily accessible to the engines and help to improve the engine's search results. The problem is that the search engines mainly clump all SEO companies together the same way as uninformed users do: search engine manipulation. This is just not the case. Search engines do not want to reveal what they consider unethical because it would basically be providing a list of holes in their algorithms that blackhat SEOs would be able to manipulate further, but a defined list of 'what not to do' would provide a definitive list for businesses looking for an SEO company.
Basic Rules of Ethical Optimization
Any campaign that does not abide by the following rules is dealing in unethical optimization techniques and should be avoided.
1.) What the user sees and what the search engine sees should be exactly the same. Do not hide anything.
2.) Your keywords (and the resulting optimization) should exactly reflect the content of the page.Keywords should always reflect what your site is about.
3.) Do not build out pages exclusively for search engines. The site should always cater to both audiences (users and search engines). Catering to only users is why optimization is necessary. Catering only to search engines is optimization gone too far into blackhat.
4.) Do not participate in manipulative inbound linking schemes like link farms, bulk links, triangle linking, or any other unethical manipulation of your Google PageRank or link authority. Inbound links should be relevant to the content of your site and you should always know who is linking to you and where your links come from.
Problem 3: Assembly Line / Software SEO
With the growth of the SEO industry has also come the automation of SEO. The absolute first thing any prospective SEO client should know is that all effective SEO campaigns are custom. There is no checklist of items that will work exactly the same on every site. If the SEO company claims there is, then they are not doing full optimization and the campaign is minimal. A good optimization campaign optimizes the site architecture, text content, and code of the site. Assembly line SEO does not take into consideration the unique needs/design of the site and may even deal in blackhat optimization. SEO software especially should be looked at closely. There are really only two things SEO software could do that would work for any site: doorway pages (showing engines one thing and users a different thing; which is unethical) or a system of pages build exclusively for search engines (often called info or information pages and linked in an out of the way part of the page). Doorway pages are 100% unethical and info pages are deep in the gray area. Neither of those two methods address the architecture of the site, proper keyword analysis, or effective text content. The following links are examples of automated SEO software freely available on the Web. All links contain 'nofollow' to prevent the sites from getting inbound link credit from our site. These sites are NOT recommended by TreeHouse SEM.
http://doorwaypagemaker.com/ - Doorway page system; UNETHICAL
http://www.doorway-wizard.com/ - Doorway page system; UNETHICAL
Answer 3: Custom Campaign and Assessment
'SEO Software' may be cheap and affordable, but you get what you pay for. Any campaign that is going to slap on additional pages are simply sell you links is NOT an effective SEO campaign. Any SEO effort that simply has you add a few 'optimized' pages to your site is not going to be optimal. If you wanted to convert a street car into a race car, you don't simply add racing strips to it. Don't think that dumping a few pages on your site targeted to some random keywords is the same as a real SEO campaign.
If your SEO company will not sit down and talk about the layout, architecture, and aim of your site, then it is not providing a top-end service. Remember that the vast majority of 'SEO software' either is for building doorway/landing pages or simply providing you with data about your site (data that is already free to everyone on the Web). Good SEO campaigns take into account both the user and the search engines...not one or the other. An SEO company should have a commanding understanding of user experience and search engine optimization and use these in combination to create a campaign that will provide the best ROI. The end goal should always be leads/sales. Bringing in piles of non-targeted traffic often leads to extremely high turn over rates and very low lead conversion.
Conclusion
Do your research. Find out what you want from an optimization campaign and then ask the right questions. Make sure that the sales representative you talk to knows what they are selling. If they do not, they are definitely not the person to get information from. A lot of SEO companies use hard sale tactics and the reps are less than knowledgeable about what they are selling. Ask the following questions and see what they have to say.
1.) How do you assess keywords? If an SEO company simply optimizes for whatever keywords are sent to them by the client, the SEO campaign starts off on very shaky ground. Keyword analysis should be performed that takes into account the number of searches in all the major search engines and the relative competition for those terms. The site should also be compared to the keywords to see if they support each other.
2.) Do you plan on building out pages specifically to house keywords? Landing pages and doorway pages are not effective long term SEO options. SEO companies like them because they do not have to touch the rest of the site and it's very easy to simply add band aids instead of performing surgery.
3.) Will my SEO campaign also help improve the user experience of the site? Proper architecture and usability goes hand in hand with SEO and helps increase ROI. You should want to bring in new traffic and convert it.
4.) Does my revenue model affect my keyword selection and the optimization as a whole? Any SEO company that does not optimize based on the target audience is NOT providing the most effective campaign. An ecommerce site marketing to comparative shoppers will want to optimize heavily for product names and model numbers. An online magazine wanting to bring in recurring traffic will want to optimize for article topics and specific themes. Local companies will want to optimize for geo-targeted keywords.
5.) I want to optimize my site, but do not want to change any of the existing content or layout...how would you go about this? Any SEO company that says they will simply add on landing pages or hide text is selling blackhat. This goes back to the earlier analogy. You are really saying that you have a car that you want to modify to be very fast, but do not want to modify the engine and the mechanic simply adds racking stripes and charges you full price.
Fact 1 : There is no unified SEO methodology. SEO is actually defined by wikipedia as a process of improving traffic from SERPs to a site. Of course, HOW they do that is the real question and causes the debates.
Fact 2 : The effectiveness of an SEO campaign depends on the site structure, site content, keywords, methodology used, and how popular the site is. A site cannot just rank for any random keyword. SEO is also not voodoo. It is logic, problem solving, and Web marketing mixed together. If your site provides no value to users, it probably won't rank.
Fact 3 : Some 'SEOs' do search engine optimization and some do search engine manipulation. Of course, it is all marketed as SEO. Unethical optimization provides results at any cost and is always short term (usually ends in a banned domain name). Ethical optimization opens up the site to the search engines and provides long term benefits.
Fact 4 : Most SEO companies get paid whether or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to the next client. Hopefully, the site ranks. If it doesn't, they always have more clients.
Fact 5 : Most SEO companies use both ethical and unethical inbound linking strategies.To maximize profits, it is very common for SEO companies to buy bulk links from India, links on spam/scraper web sites, or sell large directory submission packages. It is also common for SEO companies to place huge amounts of the contract into inbound linking to make up for the poor quality of the site optimization.
I don't think it is fair to characterize the industry as a whole without figuring out what is wrong with it and how SEO companies can overcome it. So how exactly do we determine what is good and bad about the industry? I have now been involved with the Web for over 10 years and, specifically, with the SEO industry for almost 4 years and I've seen the inner workings of major SEO companies and worked with clients who had been burned by their previous SEO campaigns. Combined with numerous Web postings and forum debates talking about the same basic problems, I've compiled a list of the most common issues.
Problem 1: Responsibility for Results
It's no secret that the vast majority of SEO companies take no responsibility for results. It is a fact that no SEO company can guarantee results (and if they do, they are lying to you). It is also a fact that the client is taking a risk by spending money with an SEO company that basically says 'We'll do what we can'. SEO companies simply guarantee they'll do the work to 'optimize' the site, but without full disclosure of their methodology, what exactly is the client paying for? No other industry sells a product with no guarantees and no specific list of work that will be completed. Of course, SEO work is basically the sales of information and keeping the specifics of a methodology is important, but the combination of secrecy and no responsibility for results really makes SEO campaigns risky. So, how can an SEO company reduce the risk for the client and provide the best grade of service?
Answer 1: Incentive Based Pricing
The only real way to reduce the financial risk of the client is to share the risk. Through incentive-based pricing, the SEO company can charge a certain percentage of the total contract (say 70%) to cover their intellectual property and time while placing the rest of the contract price (remaining 30%) in incentives for success. Of course, incentives and their percentage of the contract would be totally relative depending on the campaign. This first step into sharing in the risk provides both reassurance to the client that the company believes in its methodology and places some of the financial burden of the campaign on the SEO company. At the moment, however, very few SEO companies are willing to share in the risk and charge the same price whether the client gets top rankings or no rankings at all (or possibly even lower rankings).
Problem 2: Unethical Optimization
Unfortunately, unethical (or blackhat) optimization is still very prominent on the Web. It's also unfortunate that 'SEO' has been mistakenly confused with 'Blackhat SEO'. This is still the biggest problem for SEO companies. Saying that all SEO companies deal in blackhat optimization is like saying everyone who emails is a spammer. Blackhat optimization is not optimization at all...it is search engine manipulation. Because there is so much money tied to top rankings, there will always be a market for unethical SEO and search engine spam. Until companies realize what is ethical and unethical and stop supporting those blackhat SEO companies, they will continue to thrive. This makes the industry as a whole look bad and does not reflect the ethics of good SEO companies. Blackhat provides fast, short term results, but is never a good option in the long run.
Answer 2: Ethical Optimization
There is no quick and easy solution to blackhat optimization's stain on the SEO industry. I would suggest that all marketing departments research optimization techniques and educate themselves on what techniques are unethical. No SEO company is going to say they do unethical optimization. It's also not a good idea to immediately trust a company or product based simply on their rankings. Unethical optimization DOES provide rankings...just not for the long run.
It would also be helpful if the major search engines would be more open and accessible to SEO companies. Currently, the major search engines and SEO companies do not deal with each other and have formed a sort of love-hate relationship. Because of this, many ethical SEOs have slowly moved into dark territory. Ethical optimization seeks to make sites more easily accessible to the engines and help to improve the engine's search results. The problem is that the search engines mainly clump all SEO companies together the same way as uninformed users do: search engine manipulation. This is just not the case. Search engines do not want to reveal what they consider unethical because it would basically be providing a list of holes in their algorithms that blackhat SEOs would be able to manipulate further, but a defined list of 'what not to do' would provide a definitive list for businesses looking for an SEO company.
Basic Rules of Ethical Optimization
Any campaign that does not abide by the following rules is dealing in unethical optimization techniques and should be avoided.
1.) What the user sees and what the search engine sees should be exactly the same. Do not hide anything.
2.) Your keywords (and the resulting optimization) should exactly reflect the content of the page.Keywords should always reflect what your site is about.
3.) Do not build out pages exclusively for search engines. The site should always cater to both audiences (users and search engines). Catering to only users is why optimization is necessary. Catering only to search engines is optimization gone too far into blackhat.
4.) Do not participate in manipulative inbound linking schemes like link farms, bulk links, triangle linking, or any other unethical manipulation of your Google PageRank or link authority. Inbound links should be relevant to the content of your site and you should always know who is linking to you and where your links come from.
Problem 3: Assembly Line / Software SEO
With the growth of the SEO industry has also come the automation of SEO. The absolute first thing any prospective SEO client should know is that all effective SEO campaigns are custom. There is no checklist of items that will work exactly the same on every site. If the SEO company claims there is, then they are not doing full optimization and the campaign is minimal. A good optimization campaign optimizes the site architecture, text content, and code of the site. Assembly line SEO does not take into consideration the unique needs/design of the site and may even deal in blackhat optimization. SEO software especially should be looked at closely. There are really only two things SEO software could do that would work for any site: doorway pages (showing engines one thing and users a different thing; which is unethical) or a system of pages build exclusively for search engines (often called info or information pages and linked in an out of the way part of the page). Doorway pages are 100% unethical and info pages are deep in the gray area. Neither of those two methods address the architecture of the site, proper keyword analysis, or effective text content. The following links are examples of automated SEO software freely available on the Web. All links contain 'nofollow' to prevent the sites from getting inbound link credit from our site. These sites are NOT recommended by TreeHouse SEM.
http://doorwaypagemaker.com/ - Doorway page system; UNETHICAL
http://www.doorway-wizard.com/ - Doorway page system; UNETHICAL
Answer 3: Custom Campaign and Assessment
'SEO Software' may be cheap and affordable, but you get what you pay for. Any campaign that is going to slap on additional pages are simply sell you links is NOT an effective SEO campaign. Any SEO effort that simply has you add a few 'optimized' pages to your site is not going to be optimal. If you wanted to convert a street car into a race car, you don't simply add racing strips to it. Don't think that dumping a few pages on your site targeted to some random keywords is the same as a real SEO campaign.
If your SEO company will not sit down and talk about the layout, architecture, and aim of your site, then it is not providing a top-end service. Remember that the vast majority of 'SEO software' either is for building doorway/landing pages or simply providing you with data about your site (data that is already free to everyone on the Web). Good SEO campaigns take into account both the user and the search engines...not one or the other. An SEO company should have a commanding understanding of user experience and search engine optimization and use these in combination to create a campaign that will provide the best ROI. The end goal should always be leads/sales. Bringing in piles of non-targeted traffic often leads to extremely high turn over rates and very low lead conversion.
Conclusion
Do your research. Find out what you want from an optimization campaign and then ask the right questions. Make sure that the sales representative you talk to knows what they are selling. If they do not, they are definitely not the person to get information from. A lot of SEO companies use hard sale tactics and the reps are less than knowledgeable about what they are selling. Ask the following questions and see what they have to say.
1.) How do you assess keywords? If an SEO company simply optimizes for whatever keywords are sent to them by the client, the SEO campaign starts off on very shaky ground. Keyword analysis should be performed that takes into account the number of searches in all the major search engines and the relative competition for those terms. The site should also be compared to the keywords to see if they support each other.
2.) Do you plan on building out pages specifically to house keywords? Landing pages and doorway pages are not effective long term SEO options. SEO companies like them because they do not have to touch the rest of the site and it's very easy to simply add band aids instead of performing surgery.
3.) Will my SEO campaign also help improve the user experience of the site? Proper architecture and usability goes hand in hand with SEO and helps increase ROI. You should want to bring in new traffic and convert it.
4.) Does my revenue model affect my keyword selection and the optimization as a whole? Any SEO company that does not optimize based on the target audience is NOT providing the most effective campaign. An ecommerce site marketing to comparative shoppers will want to optimize heavily for product names and model numbers. An online magazine wanting to bring in recurring traffic will want to optimize for article topics and specific themes. Local companies will want to optimize for geo-targeted keywords.
5.) I want to optimize my site, but do not want to change any of the existing content or layout...how would you go about this? Any SEO company that says they will simply add on landing pages or hide text is selling blackhat. This goes back to the earlier analogy. You are really saying that you have a car that you want to modify to be very fast, but do not want to modify the engine and the mechanic simply adds racking stripes and charges you full price.
Thank you for reading TreeHouse SEM articles. If you would like to know more about any of these topics, feel free to contact us.
About the Author: Steve comes from a rich Web background where he has worked on the design, development, and marketing aspects of hundreds of Web sites. Formerly from Mississippi where he attended Ole Miss, Steve moved to San Diego to pursue further challenges in the Web marketing arena.
To compete in the rapidly growing marketplace of SEM, Treehouse immediately set itself apart by placing Chief Technology Officer DeVries at the helm, who is one of the most coveted experts in the industry today. DeVries was previously a lead technical consultant at a competing local firm, achieving top rankings for major clients such as Entrepreneur, Vegas.com, Viacom, Workopolis, and Ziff Davis Media. DeVries' experience has brought him much industry attention and placed him in high demand as a speaker at industry events by those looking to pick his brain.
About the Author: Steve comes from a rich Web background where he has worked on the design, development, and marketing aspects of hundreds of Web sites. Formerly from Mississippi where he attended Ole Miss, Steve moved to San Diego to pursue further challenges in the Web marketing arena.
To compete in the rapidly growing marketplace of SEM, Treehouse immediately set itself apart by placing Chief Technology Officer DeVries at the helm, who is one of the most coveted experts in the industry today. DeVries was previously a lead technical consultant at a competing local firm, achieving top rankings for major clients such as Entrepreneur, Vegas.com, Viacom, Workopolis, and Ziff Davis Media. DeVries' experience has brought him much industry attention and placed him in high demand as a speaker at industry events by those looking to pick his brain.
What is SEO Anyway?
What is SEO Anyway?
Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one's website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.
Many long-time SEO's are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.
There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.
Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.
Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps' are a powerful SEO tools which you can get free by visiting my website.
MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.
Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let's talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.
The primary factor that will determine whether your SEO content is "good enough" is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That's why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.
To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer's main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.
Ethical search engine optimization is a must or you will get banned. It's not if, it's when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.
Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website.
My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There's a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google's terms of service as they have some information on their site about it.
Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one's website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.
SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google's new update.
Great web usability and SEO are wasted if folks who visit your web can't tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.
Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict 'NO' - Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.
For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It's easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.
If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as "ethical" and "correct" SEO are called White Hat SEO's. The most important for SEO is to follow the rules and you won't have anything to worry about.
Many long-time SEO's are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.
There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.
Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.
Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps' are a powerful SEO tools which you can get free by visiting my website.
MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.
Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let's talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.
The primary factor that will determine whether your SEO content is "good enough" is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That's why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.
To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer's main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.
Ethical search engine optimization is a must or you will get banned. It's not if, it's when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.
Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website.
My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There's a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google's terms of service as they have some information on their site about it.
Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one's website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.
SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google's new update.
Great web usability and SEO are wasted if folks who visit your web can't tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.
Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict 'NO' - Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.
For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It's easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.
If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as "ethical" and "correct" SEO are called White Hat SEO's. The most important for SEO is to follow the rules and you won't have anything to worry about.
Patricia J Tuley is a Technology research analasis. You can visit my site [http://www.seoarticlesonline.com] for more great information on search engine optimization and products.
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