A Step-by-Step Guide to Creating a Google AdWords Account

Google AdWords is the platform which Google use to allow people to advertise their company, product or service on the Google website and Content Network. The following step-by-step guide is aimed to help you create a very simple and basic AdWords account which you can use to promote your business, gain visitors and potential increase sales.
The guide should not be used as an extensive look into Google AdWords and its capabilities, and the following guide does not guarantee sales. If you would like more information on Google AdWords itself or information on getting a professional Google AdWords account designed and managed click here.
Okay, so it is now time to show you how to create your own Google AdWords account. Take a deep breath, settle into a comfy chair in front of your computer and get ready to follow these steps:
1.) Initially you need to navigate to the Google AdWords home page and sign up for a new AdWords account, so browse to http://adwords.google.com/select/Login and click on the 'Try AdWords now >>' button.
2.) First you need to select which type of Google AdWords account you require. This walkthrough is going to show you how to set up a 'Standard Edition' account. So, select the 'Standard Edition' radio button and click on 'Continue >>'
3.) You will now find yourself in the Google AdWords sign-up wizard; this will walk you through the different stages of creating an account. The first area you need to choose is your language targeting and your geographical targeting. You can select many languages to target, but for this walk through I am going to just target English speaking customers.
The second section is to target different customers by location; once again I am just going to target the whole of the United Kingdom. However you could target individual countries, counties, major cities, small towns or within a certain distance from a town, so anyone within 60 miles of Newcastle upon Tyne. This can be changed by selecting 'Change Targeting'. When you have chosen your language and location targeting click 'Continue >>' to continue to the next stage of the wizard
4.) Stage 2 of the Google AdWords wizard is how to create an advert for your campaign. A campaign advert has 5 areas;

*Headline - This is the blue underlined headline you can see on the below example, it has to be no more than 25 characters long including space's. *Description line 1 - This is the first black line under the headline, this has to be no more than 35 characters including spaces. *Description line 2 - This is the second black line under the headline, this also has to be no more than 35 characters including spaces. *Display URL - This is the URL that is displayed in green at the bottom of the advert. The Display URL is the web address of your website. This also has to be no more than 35 characters, this does not need to include the www at the start of the websites URL *Destination URL - The destination URL is the only area of the advert that is not seen. This is the page on your website you want the user to visit, so it could be your home page or a more relevant internal page on your website.

  Example of a Google AdWords Advert1930s Football Programmes
Unique, Highly Collectable 1930's
Football Programmes in Top Quality
1930s-Football-Programmes.co.uk
It is important to note that you can change your advert later, so it does not have to be perfect at the moment. Once you are happy with your advert you can click on 'Continue >>' to move onto the next stage of the wizard