AdWords Success - Wealthy Affiliate Beating Adwords Review

This article provides a review of "Beating Adwords" the Google Adwords course from the owners of the internet marketing community Wealthy Affiliate. This an all inclusive AdWords course that guides readers from the initial setup of AdWords accounts and Campaigns all the way to advanced techniques using the AdWords system.  Having read and implemented many AdWords courses available online that promise to show you the road to riches using Google Adwords network is now shock that ultimately, some are more effective than others (surprise, surprise). After having read about the Wealthy Affiliate website and upon a referral from a colleague, I decided to see if they had anything valuable to add to my AdWords knowledge base.  After purchasing these types of courses there are four specific things I expect from the authors that I feel add value:  1) Significant valuable AdWords information beyond just the basics of creating and setting up an  account/campaign (as a matter of fact, I hope that this info is removed altogether but I have yet to find
a course that does just that)  2) Profitable techniques and little known information to achieve adwords success  3) Insights on Managing and Analyzing your results  4) AdWords advice on how to play nice with and avoid being penalized by Google  With that said, the following is my take on how Beating Adwords met my criteria for the above.  Goal #1: 4 out of 5 stars  Beating Adwords contains quite a bit of beginner information. The first 4 sections of the course is basically designed for the Pay per Click (PPC) advertising and AdWords newbie. As mentioned above, I would personally prefer to omit this info from the course (once you learn this stuff, you will never need a refresher, believe me). The information on Affiliate Programs and choosing what to advertise contain some useful points but thankfully, the rest of the course builds logically and clearly to more advanced techniques and information (though you have to wait until Section 5 in the course to really start diving in). Bidding techniques, Ad optimization, Traffic Cost/Profitability techniques and Ad Copy instruction provide you with solid techniques to kick start your campaigns or get flagging ones back on track.